Sometimes clients don’t know what they want, but they know what they don’t want. Limehouse Investing works with investors to acquire and develop residential property, but they didn’t want a house on their logo!

I quizzed them about their company name. It turns out they decided to start their business while sitting in a pub in Limehouse, England. So I used a map of Limehouse as a background and created the logo from tiles.

It could be a little building next to a large building, an aerial view of a building, or an L and i! I’m super happy with it and so are my clients.

My favourite part of designing is having conversations with my clients to understand their story, get to know about their business, and help them achieve their goals with a stand-out logo.