This bright and airy café has some seriously delicious food. Owner Zara Ramia is five feet and one inch tall, so she decided to name her new café Five ft One. I worked with the energetic Zara on her entire brand identity, ensuring the designs reflected her business and her unique concept of it being a collaborative workspace. We created an identity that was on-brand and injected her own personality. She wanted her height represented along with something that represents coffee, and something hand drawn in a fun and quirky style. I also created a mural inside the cafe as well as her loyalty cards. The pops of pink in both the mural and the logo (featuring a pink manicured hand holding a takeaway coffee cup) are a nod to Zara and her penchant for pink nail polish.